One of the best relationship builders you can do is to acknowledge your customer’s birthday.  And you know what, not by email or ecard, but by a good old fashion greeting card! It takes a little bit more effort, but that extra effort will make them feel that you genuinely care about them and it will help build a nice relationship with them which will help grow your

You can go pick out a card from a drug store or card store in your local area, or you can use an online service where you securely store your signature and customer database, so that you can login, choose, and personalize a card whenever you need to send one.   What you DO NOT want to do, is to order a bunch of boring or overly “corporate” bulk cards, and simply sign them and pop them in the mail with no message to your customer.  This is a turn off and will not build the relationship you desire.

Now, one of the best ways to turn a birthday card to your customer into repeat sales or an ever more enhanced relationship, is to include a little offer in the card.  The offer will depend on your business but  some offers might include:

  • A free inspection of some sort
  • A significant discount if they visit on their birthday
  • A free dessert
  • A cool free t-shirt (yea it might cost you $10, but getting them to your place, and then to advertise for you for free is a pretty good investment!)
  • Some other applicable free item or accessory.

Depending on your business and the price points of the services or products you offer, you may even include a gift card of some sort.  For example, if they just purchased a $5000 A/C unit in the last few months, a $25 of $50 restaurant card is probably not a bad move on your part.  I promise it will come back to you 10 fold in referrals and extra business.

When to send the birthday card?

One note, be sure to send the birthday card about a week out of their birthday if it has some type of dated offer in it.  If it is just the card, then send it out to arrive within two days before or on their birthday.  Believe me, it is worth taking the time to know your customer’s birthday’s and be sure to send them a personalized card!


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Filed under: Business Building TipsBusiness Greeting CardsGreeting Card Marketing

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