Greeting cards are a great way to stay in touch with your customer base.  They make your customers feel appreciated and let them know that you value their business.  In addition, greeting cards and small gifts can also be used to not only show customer appreciation but to also ask for referrals.  So when are the best times to send greeting cards?

  • Birthday – this is obvious, get your customer’s birthday, and add it to your database so that you send them a card on their birthday.


  • Major Holidays – Because it is recommended to “touch” base with your customers at least 7-10 times a year,  Major holidays give you the perfect chance to touch base.  In most cases Christmas, Easter, Thanksgiving, and the 4th of July (if you live in the United States), are four holidays to remember.  If you do not know a customer’s religious background, a neutral card is best for Christmas and Easter.  However, if you know their background send them an applicable card.  For example. If you know they are Jewish, send them a Chanukah card.


  • Minor Holidays – Minor holidays give you the chance to get creative with promotions and greeting cards or post cards.  You can do neat little promotions in the cards, or straight forward cards with no offer or promotion.


  • Special Occassions – If you get wind of something affecting your customers life such as a new baby,  anniversary, death in the family, new home, etc, send them an appropriate card.  Be sure not to try and sell anything in this card though, it is simply to let them know you are thinking of them and sharing in their joy or sorrow.


There are ways to make sending greeting cards very easy even if you have thousands of customers.  You can set your database online, very secure in just a few minutes, and then you can do group mailings, personalized of course, or you can login and send special occasion cards whenever you need too.  You can even send gift cards and gifts as well.  To see how easy it is to start a greeting card sending retention plan, check out


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Filed under: Business Building TipsHoliday Cards

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