I wrote another article about general relationship marketing for any business.  Here is an excerpt of the definition of relationship marketing and the article:

“What Is Relationship Marketing?”

Simply put, relationship marketing puts the word custom back in customer.  Thanking Customers With Greeting Cards It seems pretty simple , right? It seems to be a no brainer, but relationship marketing relatively rare in  business and marketing circles.  The focus now is on attracting customers rather than keeping them – a term referred to as offensive marketing.  It is absolutely crazy that businesses no longer have a focus of keeping existing customers, or even a balance between generating new customers and keeping current ones. Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960’s, emerging in the 80’s to become a system that places emphasis on building longer term relationships with  customers rather than simply a single transaction.  This marketing philosophy means that you understand the customer’s needs as they change and go through their buying life cycle.  Put another way, offering a range of products/services, as your customers need change and they actually need those products or services.

You can read the complete article here.

So how do you apply this in your MLM with your downline?

Some people might think that once you have signed up a new downline member your job is done.  We all know that is not true. But, maybe you help them get started, they have a couple sign ups and then you are done, right?

Absolutely not!

Whether your new team members take off fast or get cold feet and stand still, you need to continue to “market” to them.  Yes, even AFTER they have joined.  You do this by continuing to build a relationship through FB, email, newsletters, and most importantly, physical greeting cards to check in on them, encourage them, wish them a happy birthday, send condolences as needed, and more.

By utilizing greeting cards in your relationship marketing with your downline, you will keep them engaged, and eventually your sleepers may “wake up” and become incredible producers where you once thought they were dormant or not going to contribute.  More importantly, you are showing care and concern form them as a person, not just a business associate or potential income, and this type of attitude of caring and concern will make you more successful personally and business wise in the long run.  Click here to send a card to someone in your organization right now!


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