Content marketing is simply using good quality content that is useful and of interest to your prospective customer or opportunity seeker, to get their google-seoattention, inform them, and ideally send them to your site or phone number for more information or to buy.  The advantages to content marketing, is other than time creating it, is free or low cost, and you can add your own personality and style to start building your brand online.

If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer. Well written  and thought out content can be instrumental in selling your products and services to your potential customers. Finally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings.

The quality of the content on your website is  important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, does not hold the visitors attention and does not promote your products and services well visitors are likely to exit your website without making a purchase. This does not mean that you have to be a Pulitzer Prize winner.  If you are passionate and knowledgeable about your product, service, or opportunity, there is no one better qualified to write about it!

However there is a couple instances where you may want to hire a writer.  One, if you need more content than you can personally produce, and two, if you need sales copy.

Well written sales copy should  be persuasive and  compel visitors to the website to purchase the products or services offered on the website.  Sales copy is different then content that is simply to inform, teach, or build relationships, and it is not a strength of many people, so this is an area that you will most likely hire someone to write for you. This is important especially if the main purpose of the website is to sell the products or services. The sales copy should accurately describe the products or services offered, stress the importance of these products and services and compel the visitor to make a purchase. All of this should be done without appearing to be blatantly advertising the products and services. Writing this type of copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

Finally, content marketing is not limited to just your site.  Publish your content on blog sites, social media sites, article directories and more.  This helps you get more targeted search traffic back to your website, and ideally more conversions!


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