Social Media Marketing Archives

Increasing Traffic and Leads Through Blogging

I have written a couple articles about how a blog can be your first website or web presences in order to help you get a quick jump start with your business.  I also want to discuss how blogging on a consistent basis help you build targeted traffic for your business or lead site and help you grow your business and build relationships with prospects and current customers.

Ok, so more on how to actually blog! 

As you probably know or have “heard” blogs are  proven to be very effective  for building a network marketing business or any business for that matter. The key to generating mlm blog traffic is to post useful, targeted, and engaging content frequently by submitting your blog to directories, search engines and social bookmarking sites. So lets discusses how to generate ongoing mlm blog traffic.

 

Blogs are excellent for online network marketing.. In network marketing, the key to success is to build and maintain relationships with people who you can help.. The informal nature of blogs makes them easy to read and so the response is also more than what is generated by a normal website. It also takes the pressure off of you to be a Pulitzer Prize winning author!  All you need to do is speak/write about  topics of interest to you and your target audience.

Blogs are easy to produce and their heavy content makes them perfect for getting business. Also, adding new content to a blog is very easy. Network marketers need to communicate with customers and prospects on a regular basis and reviewing and adding new material to a website in the traditional sense is often difficult and time-consuming.

Blogging remedies this issue and has appeal to many people due to their simplicity and dynamic nature. Building relationships with prospects and customers and informing them about tools, solutions and products can be done easily through postings on a blog. It is a great way to educate and motivate existing team members.

The subject of your MLM blog can be anything that will benefit and educate network marketers and business opportunity seekers. Your blog can also be targeted to get new customers  or prospects by talking about important issues they may have, and then providing a solution.

Blogs work two ways, because of the fresh, desired content, over time your search rankings will increase bringing more traffic. The second way, is that when people do reach your site or blog, they will get to know “you” and they will see you as an expert and contributor to helping them solve their problems.

There are may ways to tun your blog, so mix it up. If you do not want to post articles or run out of business or product related content,  you can  post about personal likes, hobbies, etc, and even talk about your own unique experiences of the product or program that you are promoting, on an ongoing basis. You could also write your own unique review of the program, mentioning both the major benefits and features of the program, and any slight faults inherent in the program for added credibility readers will appreciate your honesty as most so-called reviews are nothing more than hyped-up sales pitches. This will give your blog more credibility, which is an excellent way to increase mlm blog traffic.

There are literally a ton of options!

You can even have guest writers or hire ghost writers if you need even more content, or your readers are interested in content you do not have an expertise.  Remember, every piece of content you post, is helping you in search engines, build credibility, and build relationships.  One last note, to get the best results for search rankings and traffic, have a purpose for your blog.  Plan out your posts and articles.  Be sure to use keywords in them that people you want to attract will be searching on.  Also, post your content to other social media sites and link back to your blog.

If your blog is on a separate site from your main site, be sure to point to your main lead generation or product site, from your blog posts.

Have fun with it, and take action!


signature

Getting Your Site Ranked in Google Places

If you do not already know, Google Places (formally Google Maps), is the google placeslistings in Google that pop up with the little red map marker or balloon, when you search for a local business.  If you service local customers, you NEED to be listed.  It is like free traffic and leads that you are throwing away if you are not listed.  It is pretty simple to get listed, but if you have a lot of competition you may want to hire a professional Google Places marketer to optimize and keep your listing fresh and in the top four.  But for now, how do you get listed?

Step One:

Go to  www.google.com/local/add/businessCenter and choose to add your listing.  Then simply step through their form following these tips.

Your business or company name. Make sure your company / organization’s name is listed exactly as it appears in the offline world. Do not include additional keywords such as the city because this violates the guidelines. You DO NOT want to violate the guidelines. Play by the rules!

Step Two:

Add your phone number. Make sure it is the phone number you want potential clients/ customers to reach you at.  Add any toll free and fax numbers you have as well. The more contact information – the easier you can be reached.

Step 3:

Your email address. Do not use your personal email address, use a business email address.  If you do not really have one, get a free gmail account.

Step 4:

Add your website. Include http:// as well when you add your website.

Step 5:

Categories. Include all the categories that are relevant to your business. Do not be deceptive and add your most desired ones first.  Some people recommend only adding 4 to start and then going back later, as there is an approval process.  Don’t keyword stuff!

Step 6:

Hours of Operation. This is obvious, put your hours of operation. If you are not open to the public, choose that option.  Google sometimes changes the form, and sometimes it looks different from person to person if they are beta testing new ideas, so if something differs from this checklist, simply follow Google’s lead.

Step 7:

Payment methods. Do you accept Mastercard, but not American Express? That’s something you may want people to know before they come to your business. Also, the more payment methods you accept, the more professional and the more flexibility your customers have.

Step 8:

There is a section that allows you to display additional information about your business. If you have something unique that will make a customer select you or might interest them, put it in there.

Step 9:

Photos. This is important, put a couple in, but it is not critical to add a bunch or even a video right at the start.  Actually, many professionals say to just put the basics in, get approved, get your pin code, and then go back and add more once you are listed.  This actually can help you get listed higher over time as it shows an active listing.

Step 10:

Reviews.  These are important.  Once your google listing is up, email some customers and ask them to review you.  Give them your link.  Ask them for an honest  review.  If you have a large customer database, only ask a few at a time.  You want reviews over time, not 50 at once.  It needs to look natural.  A couple reviews a week to start is fine.

That’s all there is to it – go get listed!

 


signature

What is Relationship Marketing?

Simply put, relationship marketing puts the word custom back in customer.   It seems pretty simple , right? It seems to be a no brainer, but relationship marketing relatively rare in  business and marketing circles.  The focus now is on attracting customers rather than keeping them – a term referred to as offensive marketing.  It is absolutely crazy that businesses no longer have a focus of keeping existing customers, or even a balance between generating new customers and keeping current ones. Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960’s, emerging in the 80’s to become a system that places emphasis on building longer term relationships with  customers rather than simply a single transaction.  This marketing philosophy means that you understand the customer’s needs as they change and go through their buying life cycle.  Put another way, offering a range of products/services, as your customers need change and they actually need those products or services.

Why is focusing on your existing customers be more profitable?  Many reasons. If you’re constantly spending money and resources to land new clients, you aren’t paying attention to your loyal customers – the ones who are keeping you in business now.  This means you are losing out on their business, and the referrals they can send your way.

This is called churn and burn, or the customers who won’t come back to you if you alienate them.  Another term for trying to keep customers and increase their loyalty is called defensive marketing. Customers who have already bought something from you are your bread and butter, your key to continued profitability. Bottom line?  You NEED them and can’t afford to lose them.  They are your assets.  And you value assets and treat them accordingly. Customer loyalty is worth A LOT of  money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one.

The key here is to pay attention to your current customers, use greeting cards, post cards, Facebook updates, and more to do this.  It needs to be a mix of ALL of The Above, not just  FB, email , or something free.  Take the time to drop a card in the mail a few times a year.  You can do this very inexpensive, and it will get opened, and the results are fabulous.  I have many articles on using greeting cards to build your relationship marketing strategy and new business referrals.  Read them.  Implement them!


signature

Five Cheap Or Free Ways to Get Traffic and Leads Online

Lead Generation TipsThe Internet provides distributors of network marketing companies a cheap and powerful way of advertising. By using online marketing opportunities, you can expose your company and products to people looking for similar opportunities.  Here are a few ways to take advantage of what the Internet has to offer.

1. Publish An E-zine or Newsletter 

An e-zine is an electronic magazine or newsletter that you send regularly to your website’s subscribers. Make sure that your e-zine is filled with valuable and helpful information about your business. Try to have a personality and flow with your readers. Publishing a newsletter is not as effective as it use to be, but if used in combination with social media, facebook, twitter, etc, it is still effective and is something you can do immediately and free with exception or your time.

2. Write And Submit Articles 

Write informative and helpful articles about your business opportunity or products.   Articles about online businesses and MLM can have a lot of competition so find unique angles to talk about your products and how they are useful for different things.  It is ok to get very specific, and this will even help in search rankings as well as informing customers.  There are many places to submit articles, ezinearticles.com is one, but simply Google “article submission sites” for the latest sites accepting submissions.

3. Use Craigslist and other Directory Sites

Craiglist and other classified sites are  a great place to advertise both products and  your business opportunity.  Just read their guidelines and follow them.  You do have to be consistent in posting on these sites and send to your website to capture their information and offer them more information.

 4. Pinterest

Pinterest is great for generating interest for products.  No matter what you sell Pinterest Leadsin your business, you can take creative pictures of the products in different instances and pin them to Pinterest. Keyword the pictures properly and you will start getting followers and traffic to your website. You also integrate this with Facebook for double the power.

5. Facebook

Used correctly facebook pages can generate a lot of followers and interaction  with potential customers.  It is important that you give good information in your posts and to just try to sell people all the time in order for FB to work.

There are many more ways to generate online leads and sales for your business opportunity and products. This is just a few.  Remember it is better to pick just a couple of the available options and focus on them.  Do not try to do everything at once or you will be overwhelmed and see little results.  Keep track of your efforts and give each method you choose a fair 30-60 day shot.  If you do not see results, go look at others in your industry who are having success in the methods you chose, and try to tweak your efforts to be similar.


signature

How to Use Facebook To Build Customer Relationships

No matter what people say about facebook slowing down, the fact is that there are still millions and millions of active users.  Practically everyone has a Facebook account.  If you are in business, and yo do not have a Facebook “page” for your business, you are missing out on a vital opportunity to reach your customers, current and future, on their terms.  Remember, most people Facebook for Customerswho spend money are now using mobile devices, and most use Facebook on their mobiles as well, so you can reach them almost instantly if you do it right.

First, be sure you have a Facebook page for your business, not a separate personal account that simply uses your business name.  Two reasons for this; one if you use a personal account for business, you are violating Facebook terms and they can shut your account down after you spend a lot of time building it up, and two, there are things about a Facebook page such as naming it to help with SEO, and different lead capture apps that you can use that are not available on a personal account.

Second, you need to make sure you have a landing page on your FB page so that you can offer some type of hook to get people to like your page.  This is the same idea as report give-aways and such on web capture pages.

Third, have a good cover image that shows your logo, branding, and USP (unique selling point).   This is important to show professionalism, and you can switch it out at holidays to keep things fun and updated.

Fourth, make sure you offer good information on your page and do not over do it.  Some companies have reason to post several times a day, others only a couple times a week.  Look for local events to post sometimes so your customers stay interested and looks at you as a good source of helpful information, not just a business trying to sell them.

Finally, make sure you give more information than you do “offers”.  Obviously you want to build your business, but people are going to remove your page from their feed or ignore you if all you ever do is try to get them to come to your business, click to order, etc.  Be sure to offer at least 4-5 pieces of usable, good information to them for every offer or business related post.  If possible try to make it a 10:1 ratio.

Hopefully these tips will help you build better relationships with past and future customers on Facebook.  There are a lot of people out there who can also help you set up and maintain your Facebook pages for business, if you need help and do not want to do it yourself.  The key is, get it done one way or another!

 


signature

Web Cams

I know some people seem to be wild about vidoe chats and web cams.    I don’t happen to be on  of them.

I’ve worked online from home for years.  I love the ability to hope across the hall to my office, jump online and chat with my team, or prospects.  I do not want to feel like I have to get dressed up and put on make up to be online.   I choose to work in comfort, that’s why I love my home based business.

Occasionally I will flip on my web cam when someone calls, but only if I’ve done my makeup and hair to go out or just come home.    A lot of times I’m online in my casual clothes or even PJ’s.  That is the beauty of a home business.

I guess web cam’s are good occasaionally but certainly not all the time.   What do you think of Web Cams?  Do you use them all the time, Occasionally or never?


signature

Happy New Year – 2012

Another year has passed!  It’s officially 2012!    I believe each year goes by quicker and quicker.  Last year,   blinked and it was gone!

Not only had another YEAR PASSED, it’s already almost the end of the first month of the new year.  WOW,  Bink, it’s gone.

I want to wish all of you a HAPPY & SAFE New Year.   I know they say we’ll be gone this year when the calendar runs out,  but they said that also when we changed from 1999, into the year 2000.  I’m still here and if you’re reading this you’re here too.

I saw some folks on a TV a few weeks ago when we were out to eat.  They were building secret homes underground to survive when the calendar ends, and holing up with tons of “safe” powdered food.    The homes they were building had no windows and  huge safe like locks from the inside so that no one left could come in and steal their food.

ALl I could think about was If I had to live like that,  i’d just as soon go with the rest of the people on into the next life.  Wh would want to be locked up with 3 or 4 family members underground for the rest of their lives.  NOT ME.

I’m going on living day by day, and let the good Lord take care of timing the end of the world.

May 2012 be the best year of your life.   Don’t let the doomsday people worry you. If it’s to be, we’ll  all go together.

 

 


signature

Social Media Friends

Social Media seems to be the big buzz word today. It seems everyone claims to be a social media expert. People are even building businesses and charging you to run your internet social life. Yet, I have to wonder how many of those you meet are really truly friends, or are they just acquaintances or names on a list.

With all the sites online, it’s hard to know even where to spend your time. There is TwitterEmpire Avenue (the new kid on the block), , Facebook, My Space, Linked-in just to name a few. Each day someone invites you to a new place. IF you were to join all of them, your head would be spinning.

I was thinking about friends. Take a look at your own friends list. How many of them that follow you to do actually talk to? How many do you have a personal relationship with? I’ve met many amazing people online, and over the years we have become great friends. We’ve talked on the phone, online and even visited people all over the world and gotten to know them.

I’ve also thought about others. I see people with thousands and thousands of “friends”. I sometimes wonder if they are really friends, or just trying to win a popularity contest.
I’ll choose real friends over acquaintances any day. How about you?

If you’d like to connect with me, give me a shout. I always like getting to know new people, and sharing ideas.


signature