Greeting Card Marketing Archives

Get Paid To Be Nice

If you would like to learn how you can get paid to be nice, tune in to one of the following webinars:

Monday, September 23,2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
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Tuesday, Sept 24, 2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/374124985

Wednesday, Sept 25, 2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/497928504

IF you read this past any of the dates and want more details contact me at http://facebook.com/mlmblonde


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When To Send a Second Greeting Card to Your Customer

If you are using postcard or greeting card marketing as part of your marketing mix, and a little new to this relationship building technique, you may have a few questions about what and when to send cards.

As we talked earlier, your first card sent should either be a thank you card Holiday Deerright after you acquire the customer and deliver the product or service, or if you are looking to revive a list, then it should be a card that is simply touching base and reacquaint, no sales pitch at all.

Now, when  and what do you send in your second card?  The second cards should go out within 4-6 weeks.  There are a couple exceptions to sending a card sooner.  These exceptions are if you have their birthday on file or if there is a holiday coming up.  In those two cases you will send them a card for those occasions.  However, common sense will tell you that if you are just getting re-acquainted with your customers, do not send a card, then have to send a holiday card only a few later.  Try to make that holiday or occasion card, your first “re-acquaintance” touch.

Regardless of if you send it two weeks from the first card, or  6 weeks, your content in your second card should d be no sales, or very soft sales.  If it is a  birthday card, you might include a gift card depending on the value of the customer and service they purchased, or you might simply wish them a happy birthday and leave it at that.  Leaving your next card to have a soft sales message in it.

The same idea applies if it is a holiday or occasion card going out.  However, it is fine, if the card is going out 4-6 weeks later, to have a soft offer if applicable.  It could be that you are sending them an announcement of a special offer you give past customers for that particular holiday.  It might be an invitation to an open house and if they come they get $25 towards any purchase. There are many options here.  The key is to make sure that you are not going straight into a hard sell to them.

Another idea for the second card, and this depends on the holiday and or the type of business you are in, is to give some sort of cool recipe.  It can be food, drink, or even a crafty type recipe.  Again these are ideas, you have to pick what works for your situation.

Get Customers Interacting on Facebook

Facebook for CustomersIn you second card, ALWAYS, invite them to join you on Facebook or any of your social media sites.  This helps you take interaction to the next level.  You can do this with a QR code as well as a direct written out link.

Be creative on your cards, but make sure they are not offensive and that you are not coming off pushy to your customers.  Your later cards will work a little more on the sales, but for the most part the whole idea of greeting card marketing is to build relationships and keep in touch at a level higher than email or digital means!


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How to Build Your MLM Business with Greeting Cards

Let’s face it.  There is no overnight miracle to getting rich and wealthy in MLM or anything unless you just get lucky and win the lottery.  No matter how much hype someone tells you about their MLM and how much money you can make, the fact is that it takes dedication, time, and investment to grow your business.  Each person has to determine how much of each thatGreeting Card Business they can dedicate to becoming successful, and then be consistent with it. If you can only dedicate one hour a week, then that is what you need to do and you need to maximize that one hour.  If you can dedicate an hour a day, great, but be consistent and maximize that time.

It does not matter what network marketing opportunity you have decided to pursue, you will still need to find leads and prospects for both your business opportunity and your products, and then follow up with those leads.  In most cases, you are not going to get a new lead, no matter how qualified, to sign up with you on first contact.  It is going to take some time to build relationships.  In fact sometimes it can take a month, months, or year to get someone to come on board.  That’s ok.  Why?  Because when they come on board you want them ready to work and build the business, right?

This is why it is important to build your relationship with prospects the right way, and the right way consists of being interested in them and finding out about them, and then using those facts and information to keep in touch over a period of time so that once they are ready, you are there.

One of the best ways to keep in touch is through physical greeting cards and Greeting Card Businesssmall token gifts.  Yes, an email or an autoresponder is helpful and great for handing masses of unqualified prospects.  But, once you have personally spoken to a prospect, it is then time to move them into a different category and treat them with a personal touch.

To do this, it is simple.  Send them an old fashion greeting card!  You can go to the store and pick them out, or you can do it a super easy, and easy to mange way, and end the cards online.  Yes, you can choose, customize, and mail your card online.  Not an eCard, a good old fashion card that your prospect will have to go to their mailbox to get!n When your prospect sees that you took the time to send them a physical greeting card through the mail, their will think of you differently and not as someone just trying to push them into a business or take their money.

 

One of the easiest ways to send greeting cards, and even set up campaigns so that your prospect gets one on their birthday, holidays, etc is to use CardsMadeSimple.com. Go try this out and you can see how easy it is to send greeting cards to engage your prospects.


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What is Relationship Marketing?

Simply put, relationship marketing puts the word custom back in customer.   It seems pretty simple , right? It seems to be a no brainer, but relationship marketing relatively rare in  business and marketing circles.  The focus now is on attracting customers rather than keeping them – a term referred to as offensive marketing.  It is absolutely crazy that businesses no longer have a focus of keeping existing customers, or even a balance between generating new customers and keeping current ones. Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960’s, emerging in the 80’s to become a system that places emphasis on building longer term relationships with  customers rather than simply a single transaction.  This marketing philosophy means that you understand the customer’s needs as they change and go through their buying life cycle.  Put another way, offering a range of products/services, as your customers need change and they actually need those products or services.

Why is focusing on your existing customers be more profitable?  Many reasons. If you’re constantly spending money and resources to land new clients, you aren’t paying attention to your loyal customers – the ones who are keeping you in business now.  This means you are losing out on their business, and the referrals they can send your way.

This is called churn and burn, or the customers who won’t come back to you if you alienate them.  Another term for trying to keep customers and increase their loyalty is called defensive marketing. Customers who have already bought something from you are your bread and butter, your key to continued profitability. Bottom line?  You NEED them and can’t afford to lose them.  They are your assets.  And you value assets and treat them accordingly. Customer loyalty is worth A LOT of  money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one.

The key here is to pay attention to your current customers, use greeting cards, post cards, Facebook updates, and more to do this.  It needs to be a mix of ALL of The Above, not just  FB, email , or something free.  Take the time to drop a card in the mail a few times a year.  You can do this very inexpensive, and it will get opened, and the results are fabulous.  I have many articles on using greeting cards to build your relationship marketing strategy and new business referrals.  Read them.  Implement them!


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What Should Be In the First Card You Send a Customer

While sending greeting cards is a super effective way to build relationships with your customers and make it easier to get referrals and repeat sales, it needs to be done correctly.  Your customers will know right away if you are not sincere in your communications with them.  Basically, this means treat them like the individual that they are and not like a number in your database.

So, what should be in the very first card you send your customer?  If you are just starting greeting card and relationship marketing, and already have a database of customers, your first card to them will be different than a card to a new customer.  For new customers,  the obvious first card should be a “thank you card”  letting them know that you appreciate their business.  What’s important in this card is that you or the sales person who handled the customer, put a personal note in the thank you card.  This does not have to be long, it can just be a line or two that is personal to the relationship with that customer.

For example, if they mentioned a vacation, something about their pet, and event their child was doing, or explained the story behind why they needed your  product or service,  make a quick mention such as

“Dear Crissy, I just wanted to drop a quick note and let you know hoe much I appreciate your business.  We could not be in business without the support of great customers like you.  I hope John had a great Tournament this weekend!  If you have any problems or questions with your widget, please let me know right away.  Sincerely, Steve”

It is this kind of personalization that builds a relationship and it also sets the stage for you to be able to send additional cards over time to ask for referrals, off discounts, inform of new items, etc.

If you already have customers that you have not started relationship marketing with, your first card will be a little different.  Your message will depend on how long it has been since they did business with you and when you last had contact.  In most cases if it is under three months, you can still do a thank you card/follow up card where you thank them for their business and ask to see if they have any questions or comments on the product or service you provided.

If you have not had contact for 6 months or more, the best way to start working with past customers via greeting cards, is to use one of the holidays to simply send them a holiday greeting card to re-establish your relationships.

It is not rocket science, put yourself in the place of your customers and think about what you would or would not want to hear, and remember no one wants to be sold or feel like they are being sold every time they see your name.  They want to feel like they mean something to you and you genuinely care, so make you message convey those feelings!


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How to Build Customer Relationships to Generate New Referrals

Everyone thinks that getting new clients and customers is the key to a successful business.  Yes, new customers are important for future growth and expansion, but what most businesses seem to do consciously or unconscious, is mistreat or ignore their current customers.  This can be a deal breaker in whether a business fails, just survives, or is extremely successful.

Think about it, every current customer you have, if you treat them right not Thanking Customers With Greeting Cardsonly gives you lifelong income for your business, but they also help you grow your business by sending referrals and giving you testimonials to help you land new clients that result in actually growth.  Growth!  Isn’t that what all businesses are looking for?

Building Relationships With Current Customers

Many business owners take current customers for granted.   They simply assume that if they provided a good product or service, that their job is done and that the customer will automatically return to them when they need another related product or service.  This is not the case.  Just because you leave a business card or a sticker with your phone # with your customer, chances are that is gone in a few days or weeks.  You might be a business that goes a step further and leaves some cool promotional item like a fridge magnet, bag clip, or pen.  This is a great first step and will keep your name and company in front of your customer for a long time, and may at least guarantee that they will call you the next time they have needs.  However, it is not enough and it will not usually result in any testimonials or referrals.

To get the all important referrals from existing customers, the lifeblood of your business, you need to build an ongoing relationship with them.  What are the easiest and best ways to build relationships with customers?

  1. Do leave some type of promotional item and your contact information.
  2. Give a follow-up call thanking them for their business.
  3. Send them an email confirmation and thank  you if applicable and you have their information.
  4. Send them a REAL thank you card within 7-10 days, thanking them for their business.
  5. Keep customers up to date by posting at least 3-4 FB posts a week, some offering specials, others asking for referrals, others just giving good relevant information or tips.
  6. Continue to send a mix of email/FB information and referral requests, as well as at least 5-10 greeting cards a year.
  7. If you are in a high end business where the products or services are high dollar, then also send a thank you gift, and holiday gifts.
  8. Always ask for referrals a few times a year, and acknowledge the customers who send them to you.

While there are many more ways to build a relationship with your customers, these are critical and they mix all the classic and new age technology and trends in communicating and building a relationship with your customers.

Seems to Complicated?

If you think that the list above is too overwhelming, think again.  First of all, almost  all of those tasks can be automated or outsourced to an office staff or even a virtual assistant at very little cost to you.  Greeting cards and gifts can be set up to go out personalized to your customers, months in advance just like email responders.  It is worth setting up these semi automated systems to build relationships with your customers and to treat them right, so that they also help you build and grow your business in a fun and stress free way!


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When to Send Cards to Your Customers

Greeting cards are a great way to stay in touch with your customer base.  They make your customers feel appreciated and let them know that you value their business.  In addition, greeting cards and small gifts can also be used to not only show customer appreciation but to also ask for referrals.  So when are the best times to send greeting cards?

  • Birthday – this is obvious, get your customer’s birthday, and add it to your database so that you send them a card on their birthday.

 

  • Major Holidays – Because it is recommended to “touch” base with your customers at least 7-10 times a year,  Major holidays give you the perfect chance to touch base.  In most cases Christmas, Easter, Thanksgiving, and the 4th of July (if you live in the United States), are four holidays to remember.  If you do not know a customer’s religious background, a neutral card is best for Christmas and Easter.  However, if you know their background send them an applicable card.  For example. If you know they are Jewish, send them a Chanukah card.

 

  • Minor Holidays – Minor holidays give you the chance to get creative with promotions and greeting cards or post cards.  You can do neat little promotions in the cards, or straight forward cards with no offer or promotion.

 

  • Special Occassions – If you get wind of something affecting your customers life such as a new baby,  anniversary, death in the family, new home, etc, send them an appropriate card.  Be sure not to try and sell anything in this card though, it is simply to let them know you are thinking of them and sharing in their joy or sorrow.

 

There are ways to make sending greeting cards very easy even if you have thousands of customers.  You can set your database online, very secure in just a few minutes, and then you can do group mailings, personalized of course, or you can login and send special occasion cards whenever you need too.  You can even send gift cards and gifts as well.  To see how easy it is to start a greeting card sending retention plan, check out www.SendMoreCards.com


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Communicating With Your Customers in The Tech Age

It is a no brainer that good communications with your customers past and current, is essential for building relationships with your customers as well as finding out what you can do better to service them in the future.  For example, did you know that approximately 80% of businesses think they deliver SUPERIOR service, however only 8% of the customers of those companies say they received superior service.

As a business owner, how do you know if your customers actually think they are receiving  top of the line service as opposed to you just thinking you delivered it?  You talk to them, engage them, and ask them.  You keep communications open so that they can tell you what they think and then you do what it takes to improve.

So what are the most common and best ways to communicate with your customers today?

  1. Face to face
  2. Phone Call
  3. Email
  4. Face book
  5. Twitter
  6. Texting
  7. Direct mail
  8. Greeting Cards

Face to face communication is always the best way to talk to your customers as you can read their facial expressions and immediately ask follow up or clarification questions concerning their likes and dislikes.

Phone call follow ups are also a great way to communicate with your customers, as you can follow up with any questions or concerns that they may have.  Both of these methods are immediate two-way communications methods that should be employed as much as possible.

Now, what about all the “tech” ways, and social media ways to communicated? 

Email, Facebook and all social media for that matter, has its place in communicating with customers, but it should not be overused or used as the slow method of communication.  Email is great to send a follow up to a phone or in person conversion, or for a quick question or update, but not to really listen to your customers.

Facebook and twitter is great to keep in touch, post interesting things to customers, help educate them, announce special offers, etc.  Again, it should not replace other means of communicating.

Text messaging whether one on one or bulk needs to be used carefully.  If it is for something that expires and you need to let the people know asap, or they have requested you contact them via text, great, but otherwise be careful as text messaging in a business atmosphere is not though of as highly professional.

Greeting Card Marketing, is in my opinion the third best way to communicate with customers behind face to face and phone communications.  Sending greeting cards backs up and reiterated what is said on the phone and face to face, and allows you to do thinks like:

  • Thank your customer for their business
  • Wish them a Happy Birthday
  • Wish them a happy holiday
  • Congratulate them if applicable, and more

Greeting cards should be sent in the mail, with real stamps, and personalized to that customer for maximum effectiveness.

Combining traditional and techie was of communicating with your customers will allow you to keep a pulse on their feelings, result in more repeat sales and referrals, and build your relationships to new levels, so keep in mind to mix up the methods and delivery of your customer communications for the best success in your business.

 


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Breisach, Germany

Our next stop was a medieval city of Breisach,Germany, which many consider the most beautiful in Germany. We boarded a bus to go to the Black Forrest there and see the CooCoo factory up in the forrest.

There as we climbed the mountains we were able to see the first and only snow and also saw the running streams from the melting snow that was going down to the Rhine. I heard they had about 6 feet of snow a few weeks before, but the temperature was in the 60’s so it was all melting during our trip.

We drove thru the town of Frieburg, and many other cool little cities, and arrived ad the CooCoo store. There we saw how they made the clocks. They were all hand made ranging in price from several hundred dollars up to $3-4,000 dollars. The higher priced models were light activated and very unique.

Downstairs they had a German bakery with real black forrest cake, which of course we had to try. It was delicious.

When ancient Romans arrived in Germany, they came upon this thickly wooded stretch of pine and fir forest. The setting was no doubt alluring as the rays of sun shown thru the thicket and dotted forrest floor. But the deeper they walked, the thicker the forest became until the height and density of the conifers blocked out all the sunlight. They called these woods Silva Nigra, or Black Forest. Since then it has inspired German creative imagination and served as the backdrop for popular fairy tales, including Hansel and Gretel.

After touring the little village, we were taking back to ship. There was another tour to a war zone, but we opted instead to walk into Breisach and look around. It was Christmas day but there was one little restaurant and tourist type shop opened so we purchased some more gifts for the kids.

We noticed most German downs all had cobblestone roads and skinny sidewalks. While the German food is quite fattening, with lots of breads, pastries and breads, because they also walked and rode bikes, we did not see any heavy Germans. This ways an eye opener to me, as in the USA, we tend to get little or no exercise and eat huge super sized portions.

I saw many germans in bakeries eating and also drinking the german beers in Taverns. Yet despite all the food and drink, none were heavy.

Sadly this was our last stop on our river cruise. We sailed about 7 PM for Basel Switzerland. Because it was the Christmas holiday, we had not opted to stay over in Switzerland, which proved to be a good thing.


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End Of Another Year

We are approaching the end of another year. Years seem to be flying by. In just a few short hours now we will be welcoming in 2013.

How was your 2012? Did you have a wonderful year?

What are your plans for coming year? This is the time of year that people start to make all sorts of resolutions. Some want to lose weight. Others want to make more money. Others vow to work harder, do more and change their lives.

I see people with a list of things they want to change every January. They start off with all good intentions, yet, somehow by February or March, those resolutions are long forgotten as they fall in to the same old ways. Does that sound familiar?

How about you? As we get to the end of another year, how will you make the next year better? IF you do plan to make resolutions, be sure to chart a course that will carry you thru the year, and keep you on track. Resolutions are great, but we all no many people with good intentions. Intentions won’t get you anywhere. It takes action, to get the job done.

I’d like to wish you a very HAPPY NEW YEAR. May 2013 be the best year ever.


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