Holidays Archives

Christmas Tree

There were two blondes who went deep into the frozen woods searching
for a Christmas tree.

After hours of subzero temperatures and a few close calls with hungry
wolves, one blonde turned to the other and said, “I’m chopping down the next
tree I see. I don’t care whether it’s decorated or not!”


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Holidays are on the Horizon

It’s that time of year again. Next week all the Ghosts and Goblins will be out. Following that people will be out gobbling up turkeys, then comes good old St Nick. I don’t know where the year went but this is a great imd to think about the Holidays.

Here is a cute video that will show you some ways you can make your life easier this season.
Click to watch.

If you’d like to try out this system, just drop me a note and I will set up a free account for you, to take a test drive. Let someone know you care about this this holiday season and make your life a bit easier. Look forward to helping you!


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Five Secret Tips for Sending Christmas Cards to Clients or Associates

When that time of year rolls around, and you see all the holiday gift catalogs hitting your desk or emails hitting your in box, you know its time to plan and send out greeting cards to your customers.  While some people are now advising companies not to send Christmas cards because there is too much going on and their message gets lost in the shuffle, that is the wrong way to think.  However, there are some innovative tips that will help you build better relationships when you send holiday cars out this year.

What are they?

Personalize the card!

Custom Holiday Cards

Custom Holiday Cards

Even if you get custom cards printed, you still need to write a brief message if you know something about that customer, even if it is only a couple sentences, and you NEED to SIGN the card.  Printed Business Names do not cut it!  Now, you can use printed signatures, and you can have your business information below your signature, but the card needs to be personalizes to have maximum effect.  This might sound time consuming, but at the end of this brief article, I am going to show you how  to do this very easily, right from your computer, and achieve a lot more results from your cards than every before!

DO NOT SELL

You are not sending a card to sell your customers.  You are sending the Christmas greeting card to build relationship and let them know they matter to you.  This is important.  Yes, it is okay to have your business information, subtly in the card, but do not sell them.  You can also have a discount offer or offer them a free gift if they drop in your location or call between a certain time frame.  However it needs to be legit and sincere, not a ploy.

Consider TWO Holiday Greeting Cards

Yes, consider sending two cards this season.  Send one that will get there in time for Christmas, and then send another card either for thanks giving, a giving thanks card, thanking them for being your customer, or a New Years Card, wishing them a prosperous new year. Be sure to include your contact information below your personalize signature.

Consider Sending a Gift

Depending on how large your list is, consider sending a nice gift to your customers or associates.  If your list is so large that it is not

Send a Gift!

Send a Gift!

feasible to so this financially, then choose your top three, five, or ten customers or associates, and send them a gift along with your card.  This is also easy to do online, and ads a special touch that will make sure you are noticed and build your relationship with the recipient.

Send a Photo Card

If you have a business where your clients or associates often come in contact with you or many of your staff, then consider taking a group picture of your employees, and possibly their families, and use this as a custom card to  your customers.  Have all the employees sign the card if possible, and perhaps have them write a little greeting.  This is not hard, have them all sign a piece of card stock paper, then scan it to turn it into a graphic, and have it printed in your cards so that they don’t have to sign all the cards individually if there are a large amount of Christmas cards to be sent out.

Okay, above you have five great tips on how to get the most out of the Christmas Cards your customers.  Now, how do you make it easier, especially if you have hundreds of cards to send?

First, check out this article on how to make you Business Christmas Card list.  Then, go to http://greetingcardlady.com and  send a custom card to someone, anyone, right now!  It will only take about 3 minutes.  Once you see how easy it is to create a card and send it, then you can talk to your account manager, or just sign up, create your card, and then upload your contact list and click send.  You can send 10 or 1,000 cards all at one time!   These are real cards that will be printed, stuffed, stamped, addressed, and mailed.

This system will allow you to ad custom photos, or use a stock holiday card.   It will also allow you to insert your personal signature, and if you wish to customize the message to the recipient.  If you have hundreds of holiday cards to send, then you can simply type in a message that will look like your handwriting, and the system will then use your contact list to merge the fields and send the cards out personalized to each recipient, but all in one click for you!

Finally, if you have some clients, partners, or associates that you would like to send a nice gift too, you can also attach anything from nice watches to gourmet goodies to your card, and have it send in  a nice gift box right to your customers address!

Take the stress out of sending cards today.  Click here.


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Stress Free Christmas Cards

It is that crazy time of year again! The leaves have changed in the cooler climates and the temperatures have dropped a bit in the warm climates. Some places are even getting a jump start on winter snow. Yes, Christmas and the crazy holiday season is here!

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Send Custom Christmas Cards Online

Along with all the shopping, parties, family visits, and travels, there is one task that MUST be done – getting your Christmas cards in the mail! Some people dread doing this, others look forward to reconnecting with old friends and family, or even writing family newsletters to let people know what they have been up to. It is also a time of family pictures that are often turned into Holiday Greeting Cards and Christmas Cards.

As much as many people dread sending cards, others love it, and recipients love receiving them. In an internet age of e cards and email greetings, people still like the special, personal touch of receiving a physical card in the mail for the holidays.

You can go to the store and buy a box of cards, and sit down and write each one out, address it, stamp it, and mail it, or you can also use Send Out Cards, to easily create a custom Christmas card, or use one of their hundreds of stock cards, type or personal greeting, even add pictures if you like, and then simply type in the address, and click send. Send Out Cards will then print, stuff, address, stamp, and send your card to all your recipients in a click of a mouse!mouse

It really is that easy, and they are awesome, high quality cards. If you are sending the same message to everyone, you can send even faster! Click here to send a card for free and see just how easy it really is!

You can also send gourmet gifts and high end gifts with your cards making the Christmas season a breeze, and taking the stress out of shopping and sending Christmas Greeting Cards so that you have time to enjoy the holiday season. Don’t wait, click now and see just how easy it is to customize and send Christmas greeting cards today, and you will never go back to the long drawn out process of handwriting and addressing each individual greeting card!


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How to Build Your Holiday Marketing List

Should You Send Holiday Cards to Customers?

When Autumn starts and the holiday season rolls around, it can be one of the craziest times for a business.  Depending on your business, it may be one of your busiest times of year if you are in hospitality, retail, or other industries that boom when Christmas season starts.  It can also be a slow time of year if you are in and industry like construction, insurance, financial services and any other industries that typically have a slow down during the holidays.  While  it can be crazy between work and personal obligations, the holiday season is also a huge opportunity for any business to start building better relationships with customers, gaining more referrals, and preparing for bigger profits in the new year.

Custom Greeting Cards OnlineOne of the best ways to connect with your customers, past  and present, is to send out holiday greeting cards.  While some “experts” say it is a waste of time to send cards and gifts during the crazy Christmas season, they are very short sighted.  People appreciate them, and they open them.  Not only that but you can also send Thanksgiving and New Year’s cards in addition to a Christmas card, where you will not be competing with so much “clutter”.  However, don’t not send cards just because  a few people say it is not worth it.  In most cases, consumers only receive two to four greeting cards a year from businesses.  Trust me, you need to be one of those that they read, and trust me that a couple of greeting cards from other companies is not “clutter” or ignored!

So how do you go about choosing who and what to send this holiday season?  Here are a few tips on building your marketing list for sending Christmas greeting cards and Christmas gifts to your customers.

  1. Determine your budget for sending cards and gifts this holiday season.
  2. Compile a list of all the people you want to send a card too.  This should be personal, business, partners, associates, etc.  If you can compile this list in a spreadsheet it will be a tremendous help!
  3. Next, segment out all your personal contacts from customers and business associates.
  4. If you are in an industry where you hundreds of customers to send too, but do not have the budget for all of them, then start with the most recent  customers and work your way back. Also, make sure your most valuable paying customers get a card as well.
  5. If you are in an industry that has high dollar products or services like vehicles, law services, etc, you may want to consider sending a gift card to a local restaurant or event in the card.  Not only does this help local small businesses, but it makes you stand out from the crowd, and in the future that small business that you used to give out their gift cards, will send you referrals themselves as a thank you.
  6. Consider sending a different message to customers who are more recent, under a year, than those who are older customers you are trying to get back in connection with.

Once you have made your list, the easiest thing to do is use an online greeting card company like Send Out Cards, where you can upload your contacts, upload a custom signature and font, and then choose a stock Christmas card or create a custom one, enter your message, and then click send.   This will allow you to send one or a thousand, basically any number of cards with one click.  The system will simply merge in the details of the customers from your list, and the cards will be printed, include your signature, stamped, stuffed, and sent.  Very easy, and in only a few minutes.

Holiday Greeting Cards

You can also use the same service to send gifts with your card, whether they are for personal or business contacts.  You can send anything from gourmet cookies to expensive watches.  The service is awesome and simple.  You can also use it ongoing for marketing, as your database will already be created.

Any business owner, secretary, or sales person who is looking to build better relationships with their current and past clients, generate more referrals and sales, and want to do it easily but still with a personal touch, Send Out Cards is they way to go.  You can click here and see quickly how easy it is to create a card and send it right now.  Don’t wait, go create a card now, and then get all of your holiday greeting cards customized and in the mail in a matter of minutes!


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When To Send a Second Greeting Card to Your Customer

If you are using postcard or greeting card marketing as part of your marketing mix, and a little new to this relationship building technique, you may have a few questions about what and when to send cards.

As we talked earlier, your first card sent should either be a thank you card Holiday Deerright after you acquire the customer and deliver the product or service, or if you are looking to revive a list, then it should be a card that is simply touching base and reacquaint, no sales pitch at all.

Now, when  and what do you send in your second card?  The second cards should go out within 4-6 weeks.  There are a couple exceptions to sending a card sooner.  These exceptions are if you have their birthday on file or if there is a holiday coming up.  In those two cases you will send them a card for those occasions.  However, common sense will tell you that if you are just getting re-acquainted with your customers, do not send a card, then have to send a holiday card only a few later.  Try to make that holiday or occasion card, your first “re-acquaintance” touch.

Regardless of if you send it two weeks from the first card, or  6 weeks, your content in your second card should d be no sales, or very soft sales.  If it is a  birthday card, you might include a gift card depending on the value of the customer and service they purchased, or you might simply wish them a happy birthday and leave it at that.  Leaving your next card to have a soft sales message in it.

The same idea applies if it is a holiday or occasion card going out.  However, it is fine, if the card is going out 4-6 weeks later, to have a soft offer if applicable.  It could be that you are sending them an announcement of a special offer you give past customers for that particular holiday.  It might be an invitation to an open house and if they come they get $25 towards any purchase. There are many options here.  The key is to make sure that you are not going straight into a hard sell to them.

Another idea for the second card, and this depends on the holiday and or the type of business you are in, is to give some sort of cool recipe.  It can be food, drink, or even a crafty type recipe.  Again these are ideas, you have to pick what works for your situation.

Get Customers Interacting on Facebook

Facebook for CustomersIn you second card, ALWAYS, invite them to join you on Facebook or any of your social media sites.  This helps you take interaction to the next level.  You can do this with a QR code as well as a direct written out link.

Be creative on your cards, but make sure they are not offensive and that you are not coming off pushy to your customers.  Your later cards will work a little more on the sales, but for the most part the whole idea of greeting card marketing is to build relationships and keep in touch at a level higher than email or digital means!


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Breisach, Germany

Our next stop was a medieval city of Breisach,Germany, which many consider the most beautiful in Germany. We boarded a bus to go to the Black Forrest there and see the CooCoo factory up in the forrest.

There as we climbed the mountains we were able to see the first and only snow and also saw the running streams from the melting snow that was going down to the Rhine. I heard they had about 6 feet of snow a few weeks before, but the temperature was in the 60’s so it was all melting during our trip.

We drove thru the town of Frieburg, and many other cool little cities, and arrived ad the CooCoo store. There we saw how they made the clocks. They were all hand made ranging in price from several hundred dollars up to $3-4,000 dollars. The higher priced models were light activated and very unique.

Downstairs they had a German bakery with real black forrest cake, which of course we had to try. It was delicious.

When ancient Romans arrived in Germany, they came upon this thickly wooded stretch of pine and fir forest. The setting was no doubt alluring as the rays of sun shown thru the thicket and dotted forrest floor. But the deeper they walked, the thicker the forest became until the height and density of the conifers blocked out all the sunlight. They called these woods Silva Nigra, or Black Forest. Since then it has inspired German creative imagination and served as the backdrop for popular fairy tales, including Hansel and Gretel.

After touring the little village, we were taking back to ship. There was another tour to a war zone, but we opted instead to walk into Breisach and look around. It was Christmas day but there was one little restaurant and tourist type shop opened so we purchased some more gifts for the kids.

We noticed most German downs all had cobblestone roads and skinny sidewalks. While the German food is quite fattening, with lots of breads, pastries and breads, because they also walked and rode bikes, we did not see any heavy Germans. This ways an eye opener to me, as in the USA, we tend to get little or no exercise and eat huge super sized portions.

I saw many germans in bakeries eating and also drinking the german beers in Taverns. Yet despite all the food and drink, none were heavy.

Sadly this was our last stop on our river cruise. We sailed about 7 PM for Basel Switzerland. Because it was the Christmas holiday, we had not opted to stay over in Switzerland, which proved to be a good thing.


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End Of Another Year

We are approaching the end of another year. Years seem to be flying by. In just a few short hours now we will be welcoming in 2013.

How was your 2012? Did you have a wonderful year?

What are your plans for coming year? This is the time of year that people start to make all sorts of resolutions. Some want to lose weight. Others want to make more money. Others vow to work harder, do more and change their lives.

I see people with a list of things they want to change every January. They start off with all good intentions, yet, somehow by February or March, those resolutions are long forgotten as they fall in to the same old ways. Does that sound familiar?

How about you? As we get to the end of another year, how will you make the next year better? IF you do plan to make resolutions, be sure to chart a course that will carry you thru the year, and keep you on track. Resolutions are great, but we all no many people with good intentions. Intentions won’t get you anywhere. It takes action, to get the job done.

I’d like to wish you a very HAPPY NEW YEAR. May 2013 be the best year ever.


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Merry Christmas

I’d like to take a moment to wish all of you a very Merry Christmas. Hope you have a wonderful day with your friends and families.

Take time to count your blessings and enjoy the season.


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Christmas Is Only 9 Days Away

Can you believe the Christmas is only 9 days away? It seems to me this year has just flown by. If you believe in the Mayan Calendar, you’ve got less than 7 days left, and you won’t be here for Christmas.

I really don’t know if that’s a good or bad thing. I believe our life after this one will be much better. I know where I’m headed….do You?

I think the older you get the faster time flies, so it’s a good time to think about where you’ll be in your next life. This world we live in now has become quite evil. I think that all this started when we allowed people to take prayer out of our schools. Why did we ever allow that to happen?

I hope and pray that good people will rise up and start to work together to change all this. IF you’re still around after the 21st, I’d like to wish you a very Merry Christmas. Spend some quality time with all those you love and care about. Do the things you’ve always wanted to do before it’s too late.

I’m looking forward to a brand new year, and seeing if I can make a small difference.


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