Facebook Marketing Archives

What is Content Marketing

Content marketing is simply using good quality content that is useful and of interest to your prospective customer or opportunity seeker, to get their google-seoattention, inform them, and ideally send them to your site or phone number for more information or to buy.  The advantages to content marketing, is other than time creating it, is free or low cost, and you can add your own personality and style to start building your brand online.

If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer. Well written  and thought out content can be instrumental in selling your products and services to your potential customers. Finally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings.

The quality of the content on your website is  important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, does not hold the visitors attention and does not promote your products and services well visitors are likely to exit your website without making a purchase. This does not mean that you have to be a Pulitzer Prize winner.  If you are passionate and knowledgeable about your product, service, or opportunity, there is no one better qualified to write about it!

However there is a couple instances where you may want to hire a writer.  One, if you need more content than you can personally produce, and two, if you need sales copy.

Well written sales copy should  be persuasive and  compel visitors to the website to purchase the products or services offered on the website.  Sales copy is different then content that is simply to inform, teach, or build relationships, and it is not a strength of many people, so this is an area that you will most likely hire someone to write for you. This is important especially if the main purpose of the website is to sell the products or services. The sales copy should accurately describe the products or services offered, stress the importance of these products and services and compel the visitor to make a purchase. All of this should be done without appearing to be blatantly advertising the products and services. Writing this type of copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

Finally, content marketing is not limited to just your site.  Publish your content on blog sites, social media sites, article directories and more.  This helps you get more targeted search traffic back to your website, and ideally more conversions!


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When To Send a Second Greeting Card to Your Customer

If you are using postcard or greeting card marketing as part of your marketing mix, and a little new to this relationship building technique, you may have a few questions about what and when to send cards.

As we talked earlier, your first card sent should either be a thank you card Holiday Deerright after you acquire the customer and deliver the product or service, or if you are looking to revive a list, then it should be a card that is simply touching base and reacquaint, no sales pitch at all.

Now, when  and what do you send in your second card?  The second cards should go out within 4-6 weeks.  There are a couple exceptions to sending a card sooner.  These exceptions are if you have their birthday on file or if there is a holiday coming up.  In those two cases you will send them a card for those occasions.  However, common sense will tell you that if you are just getting re-acquainted with your customers, do not send a card, then have to send a holiday card only a few later.  Try to make that holiday or occasion card, your first “re-acquaintance” touch.

Regardless of if you send it two weeks from the first card, or  6 weeks, your content in your second card should d be no sales, or very soft sales.  If it is a  birthday card, you might include a gift card depending on the value of the customer and service they purchased, or you might simply wish them a happy birthday and leave it at that.  Leaving your next card to have a soft sales message in it.

The same idea applies if it is a holiday or occasion card going out.  However, it is fine, if the card is going out 4-6 weeks later, to have a soft offer if applicable.  It could be that you are sending them an announcement of a special offer you give past customers for that particular holiday.  It might be an invitation to an open house and if they come they get $25 towards any purchase. There are many options here.  The key is to make sure that you are not going straight into a hard sell to them.

Another idea for the second card, and this depends on the holiday and or the type of business you are in, is to give some sort of cool recipe.  It can be food, drink, or even a crafty type recipe.  Again these are ideas, you have to pick what works for your situation.

Get Customers Interacting on Facebook

Facebook for CustomersIn you second card, ALWAYS, invite them to join you on Facebook or any of your social media sites.  This helps you take interaction to the next level.  You can do this with a QR code as well as a direct written out link.

Be creative on your cards, but make sure they are not offensive and that you are not coming off pushy to your customers.  Your later cards will work a little more on the sales, but for the most part the whole idea of greeting card marketing is to build relationships and keep in touch at a level higher than email or digital means!


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Communicating With Your Customers in The Tech Age

It is a no brainer that good communications with your customers past and current, is essential for building relationships with your customers as well as finding out what you can do better to service them in the future.  For example, did you know that approximately 80% of businesses think they deliver SUPERIOR service, however only 8% of the customers of those companies say they received superior service.

As a business owner, how do you know if your customers actually think they are receiving  top of the line service as opposed to you just thinking you delivered it?  You talk to them, engage them, and ask them.  You keep communications open so that they can tell you what they think and then you do what it takes to improve.

So what are the most common and best ways to communicate with your customers today?

  1. Face to face
  2. Phone Call
  3. Email
  4. Face book
  5. Twitter
  6. Texting
  7. Direct mail
  8. Greeting Cards

Face to face communication is always the best way to talk to your customers as you can read their facial expressions and immediately ask follow up or clarification questions concerning their likes and dislikes.

Phone call follow ups are also a great way to communicate with your customers, as you can follow up with any questions or concerns that they may have.  Both of these methods are immediate two-way communications methods that should be employed as much as possible.

Now, what about all the “tech” ways, and social media ways to communicated? 

Email, Facebook and all social media for that matter, has its place in communicating with customers, but it should not be overused or used as the slow method of communication.  Email is great to send a follow up to a phone or in person conversion, or for a quick question or update, but not to really listen to your customers.

Facebook and twitter is great to keep in touch, post interesting things to customers, help educate them, announce special offers, etc.  Again, it should not replace other means of communicating.

Text messaging whether one on one or bulk needs to be used carefully.  If it is for something that expires and you need to let the people know asap, or they have requested you contact them via text, great, but otherwise be careful as text messaging in a business atmosphere is not though of as highly professional.

Greeting Card Marketing, is in my opinion the third best way to communicate with customers behind face to face and phone communications.  Sending greeting cards backs up and reiterated what is said on the phone and face to face, and allows you to do thinks like:

  • Thank your customer for their business
  • Wish them a Happy Birthday
  • Wish them a happy holiday
  • Congratulate them if applicable, and more

Greeting cards should be sent in the mail, with real stamps, and personalized to that customer for maximum effectiveness.

Combining traditional and techie was of communicating with your customers will allow you to keep a pulse on their feelings, result in more repeat sales and referrals, and build your relationships to new levels, so keep in mind to mix up the methods and delivery of your customer communications for the best success in your business.

 


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