Business Greeting Cards Archives

How to Use Relationship Marketing in Your MLM

I wrote another article about general relationship marketing for any business.  Here is an excerpt of the definition of relationship marketing and the article:

“What Is Relationship Marketing?”

Simply put, relationship marketing puts the word custom back in customer.  Thanking Customers With Greeting Cards It seems pretty simple , right? It seems to be a no brainer, but relationship marketing relatively rare in  business and marketing circles.  The focus now is on attracting customers rather than keeping them – a term referred to as offensive marketing.  It is absolutely crazy that businesses no longer have a focus of keeping existing customers, or even a balance between generating new customers and keeping current ones. Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960’s, emerging in the 80’s to become a system that places emphasis on building longer term relationships with  customers rather than simply a single transaction.  This marketing philosophy means that you understand the customer’s needs as they change and go through their buying life cycle.  Put another way, offering a range of products/services, as your customers need change and they actually need those products or services.

You can read the complete article here.

So how do you apply this in your MLM with your downline?

Some people might think that once you have signed up a new downline member your job is done.  We all know that is not true. But, maybe you help them get started, they have a couple sign ups and then you are done, right?

Absolutely not!

Whether your new team members take off fast or get cold feet and stand still, you need to continue to “market” to them.  Yes, even AFTER they have joined.  You do this by continuing to build a relationship through FB, email, newsletters, and most importantly, physical greeting cards to check in on them, encourage them, wish them a happy birthday, send condolences as needed, and more.

By utilizing greeting cards in your relationship marketing with your downline, you will keep them engaged, and eventually your sleepers may “wake up” and become incredible producers where you once thought they were dormant or not going to contribute.  More importantly, you are showing care and concern form them as a person, not just a business associate or potential income, and this type of attitude of caring and concern will make you more successful personally and business wise in the long run.  Click here to send a card to someone in your organization right now!


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Five Secret Tips for Sending Christmas Cards to Clients or Associates

When that time of year rolls around, and you see all the holiday gift catalogs hitting your desk or emails hitting your in box, you know its time to plan and send out greeting cards to your customers.  While some people are now advising companies not to send Christmas cards because there is too much going on and their message gets lost in the shuffle, that is the wrong way to think.  However, there are some innovative tips that will help you build better relationships when you send holiday cars out this year.

What are they?

Personalize the card!

Custom Holiday Cards

Custom Holiday Cards

Even if you get custom cards printed, you still need to write a brief message if you know something about that customer, even if it is only a couple sentences, and you NEED to SIGN the card.  Printed Business Names do not cut it!  Now, you can use printed signatures, and you can have your business information below your signature, but the card needs to be personalizes to have maximum effect.  This might sound time consuming, but at the end of this brief article, I am going to show you how  to do this very easily, right from your computer, and achieve a lot more results from your cards than every before!

DO NOT SELL

You are not sending a card to sell your customers.  You are sending the Christmas greeting card to build relationship and let them know they matter to you.  This is important.  Yes, it is okay to have your business information, subtly in the card, but do not sell them.  You can also have a discount offer or offer them a free gift if they drop in your location or call between a certain time frame.  However it needs to be legit and sincere, not a ploy.

Consider TWO Holiday Greeting Cards

Yes, consider sending two cards this season.  Send one that will get there in time for Christmas, and then send another card either for thanks giving, a giving thanks card, thanking them for being your customer, or a New Years Card, wishing them a prosperous new year. Be sure to include your contact information below your personalize signature.

Consider Sending a Gift

Depending on how large your list is, consider sending a nice gift to your customers or associates.  If your list is so large that it is not

Send a Gift!

Send a Gift!

feasible to so this financially, then choose your top three, five, or ten customers or associates, and send them a gift along with your card.  This is also easy to do online, and ads a special touch that will make sure you are noticed and build your relationship with the recipient.

Send a Photo Card

If you have a business where your clients or associates often come in contact with you or many of your staff, then consider taking a group picture of your employees, and possibly their families, and use this as a custom card to  your customers.  Have all the employees sign the card if possible, and perhaps have them write a little greeting.  This is not hard, have them all sign a piece of card stock paper, then scan it to turn it into a graphic, and have it printed in your cards so that they don’t have to sign all the cards individually if there are a large amount of Christmas cards to be sent out.

Okay, above you have five great tips on how to get the most out of the Christmas Cards your customers.  Now, how do you make it easier, especially if you have hundreds of cards to send?

First, check out this article on how to make you Business Christmas Card list.  Then, go to http://greetingcardlady.com and  send a custom card to someone, anyone, right now!  It will only take about 3 minutes.  Once you see how easy it is to create a card and send it, then you can talk to your account manager, or just sign up, create your card, and then upload your contact list and click send.  You can send 10 or 1,000 cards all at one time!   These are real cards that will be printed, stuffed, stamped, addressed, and mailed.

This system will allow you to ad custom photos, or use a stock holiday card.   It will also allow you to insert your personal signature, and if you wish to customize the message to the recipient.  If you have hundreds of holiday cards to send, then you can simply type in a message that will look like your handwriting, and the system will then use your contact list to merge the fields and send the cards out personalized to each recipient, but all in one click for you!

Finally, if you have some clients, partners, or associates that you would like to send a nice gift too, you can also attach anything from nice watches to gourmet goodies to your card, and have it send in  a nice gift box right to your customers address!

Take the stress out of sending cards today.  Click here.


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Stress Free Christmas Cards

It is that crazy time of year again! The leaves have changed in the cooler climates and the temperatures have dropped a bit in the warm climates. Some places are even getting a jump start on winter snow. Yes, Christmas and the crazy holiday season is here!

merry-christmas-card

Send Custom Christmas Cards Online

Along with all the shopping, parties, family visits, and travels, there is one task that MUST be done – getting your Christmas cards in the mail! Some people dread doing this, others look forward to reconnecting with old friends and family, or even writing family newsletters to let people know what they have been up to. It is also a time of family pictures that are often turned into Holiday Greeting Cards and Christmas Cards.

As much as many people dread sending cards, others love it, and recipients love receiving them. In an internet age of e cards and email greetings, people still like the special, personal touch of receiving a physical card in the mail for the holidays.

You can go to the store and buy a box of cards, and sit down and write each one out, address it, stamp it, and mail it, or you can also use Send Out Cards, to easily create a custom Christmas card, or use one of their hundreds of stock cards, type or personal greeting, even add pictures if you like, and then simply type in the address, and click send. Send Out Cards will then print, stuff, address, stamp, and send your card to all your recipients in a click of a mouse!mouse

It really is that easy, and they are awesome, high quality cards. If you are sending the same message to everyone, you can send even faster! Click here to send a card for free and see just how easy it really is!

You can also send gourmet gifts and high end gifts with your cards making the Christmas season a breeze, and taking the stress out of shopping and sending Christmas Greeting Cards so that you have time to enjoy the holiday season. Don’t wait, click now and see just how easy it is to customize and send Christmas greeting cards today, and you will never go back to the long drawn out process of handwriting and addressing each individual greeting card!


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How to Build Your Holiday Marketing List

Should You Send Holiday Cards to Customers?

When Autumn starts and the holiday season rolls around, it can be one of the craziest times for a business.  Depending on your business, it may be one of your busiest times of year if you are in hospitality, retail, or other industries that boom when Christmas season starts.  It can also be a slow time of year if you are in and industry like construction, insurance, financial services and any other industries that typically have a slow down during the holidays.  While  it can be crazy between work and personal obligations, the holiday season is also a huge opportunity for any business to start building better relationships with customers, gaining more referrals, and preparing for bigger profits in the new year.

Custom Greeting Cards OnlineOne of the best ways to connect with your customers, past  and present, is to send out holiday greeting cards.  While some “experts” say it is a waste of time to send cards and gifts during the crazy Christmas season, they are very short sighted.  People appreciate them, and they open them.  Not only that but you can also send Thanksgiving and New Year’s cards in addition to a Christmas card, where you will not be competing with so much “clutter”.  However, don’t not send cards just because  a few people say it is not worth it.  In most cases, consumers only receive two to four greeting cards a year from businesses.  Trust me, you need to be one of those that they read, and trust me that a couple of greeting cards from other companies is not “clutter” or ignored!

So how do you go about choosing who and what to send this holiday season?  Here are a few tips on building your marketing list for sending Christmas greeting cards and Christmas gifts to your customers.

  1. Determine your budget for sending cards and gifts this holiday season.
  2. Compile a list of all the people you want to send a card too.  This should be personal, business, partners, associates, etc.  If you can compile this list in a spreadsheet it will be a tremendous help!
  3. Next, segment out all your personal contacts from customers and business associates.
  4. If you are in an industry where you hundreds of customers to send too, but do not have the budget for all of them, then start with the most recent  customers and work your way back. Also, make sure your most valuable paying customers get a card as well.
  5. If you are in an industry that has high dollar products or services like vehicles, law services, etc, you may want to consider sending a gift card to a local restaurant or event in the card.  Not only does this help local small businesses, but it makes you stand out from the crowd, and in the future that small business that you used to give out their gift cards, will send you referrals themselves as a thank you.
  6. Consider sending a different message to customers who are more recent, under a year, than those who are older customers you are trying to get back in connection with.

Once you have made your list, the easiest thing to do is use an online greeting card company like Send Out Cards, where you can upload your contacts, upload a custom signature and font, and then choose a stock Christmas card or create a custom one, enter your message, and then click send.   This will allow you to send one or a thousand, basically any number of cards with one click.  The system will simply merge in the details of the customers from your list, and the cards will be printed, include your signature, stamped, stuffed, and sent.  Very easy, and in only a few minutes.

Holiday Greeting Cards

You can also use the same service to send gifts with your card, whether they are for personal or business contacts.  You can send anything from gourmet cookies to expensive watches.  The service is awesome and simple.  You can also use it ongoing for marketing, as your database will already be created.

Any business owner, secretary, or sales person who is looking to build better relationships with their current and past clients, generate more referrals and sales, and want to do it easily but still with a personal touch, Send Out Cards is they way to go.  You can click here and see quickly how easy it is to create a card and send it right now.  Don’t wait, go create a card now, and then get all of your holiday greeting cards customized and in the mail in a matter of minutes!


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Giving Thanks and Showing Gratitude on Thanksgiving

As the hot summer cools and turns to fall, along with the turning of the leaves and apple and pumpkin season, comes one of the most important holidays of all. Thanksgiving!    Thanksgiving is not just about tons of good food and all day watching football.  It is not just about getting together with family or friends and eating until you can hardly move.  It is about truly giving thanks for all of the blessings in your life.

Thanksgiving is about gratitude and about letting those who you are thankful for know it.  It is a time to reflect on all the good you have in your life, even if you are also struggling with  heavy burdens or sadness.  Finding even the smallest things to be thankful for can start to change your life for the better.

So what should you be doing this Thanksgiving to truly show your gratitude for the important things in life?  Start by humbling yourself and actually sitting down and making a list of all the things you are thankful for.  It does not matter how big or small they are.  Really think.  Are you thankful for your children, your spouse, a new job, not losing your job, your pets,  the flowers in your garden, your best friend, and the list goes on.  Really write them all down, don’t even thing about it. Just write.  And be sure to include all the people you are thankful for. As a matter of fact, it is good, for the next year, to start a list and add to it through out the year.  Every time someone does something nice that you are grateful for, write it down.

One you have your list, look at all the people on that list.  Think about how it will make them feel to get a phone call or even better a call and a greeting card in the mail from you, telling them how thankful you are for having them in your life.  How do you feel when someone sends you a real card, that you can touch and feel, put on your counter or mantel?  How does it feel to know that someone appreciates you or something you did for them?  Pretty good I am sure!  This is why you want to let people that mean something to you, know it!

It is so simple, all you have to do is go to the store and pick out a nice thanksgiving card, write a short note and put it in the mail.  Those few minutes of time, will make somebody’s day, week, or more.   What is better, is that you can even do this online, but still send them a real card by postal service. This makes it super easy to do by simply choosing a nice Thanksgiving day card, typing in your message, even uploading some pictures if you like, and then paying about $1 or so per card plus postage, and clicking send.  And the next business day your card will be custom printed, stamped, and mailed out to let that person know how thankful you are for them.

Don’t wait, send a thanksgiving card today, choose from hundreds online, and show your gratitude for those who mean something in your life!


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Sending Birthday Cards to Customers

One of the best relationship builders you can do is to acknowledge your customer’s birthday.  And you know what, not by email or ecard, but by a good old fashion greeting card! It takes a little bit more effort, but that extra effort will make them feel that you genuinely care about them and it will help build a nice relationship with them which will help grow your business.cards--birthday

You can go pick out a card from a drug store or card store in your local area, or you can use an online service where you securely store your signature and customer database, so that you can login, choose, and personalize a card whenever you need to send one.   What you DO NOT want to do, is to order a bunch of boring or overly “corporate” bulk cards, and simply sign them and pop them in the mail with no message to your customer.  This is a turn off and will not build the relationship you desire.

Now, one of the best ways to turn a birthday card to your customer into repeat sales or an ever more enhanced relationship, is to include a little offer in the card.  The offer will depend on your business but  some offers might include:

  • A free inspection of some sort
  • A significant discount if they visit on their birthday
  • A free dessert
  • A cool free t-shirt (yea it might cost you $10, but getting them to your place, and then to advertise for you for free is a pretty good investment!)
  • Some other applicable free item or accessory.

Depending on your business and the price points of the services or products you offer, you may even include a gift card of some sort.  For example, if they just purchased a $5000 A/C unit in the last few months, a $25 of $50 restaurant card is probably not a bad move on your part.  I promise it will come back to you 10 fold in referrals and extra business.

When to send the birthday card?

One note, be sure to send the birthday card about a week out of their birthday if it has some type of dated offer in it.  If it is just the card, then send it out to arrive within two days before or on their birthday.  Believe me, it is worth taking the time to know your customer’s birthday’s and be sure to send them a personalized card!


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Get Paid To Be Nice

If you would like to learn how you can get paid to be nice, tune in to one of the following webinars:

Monday, September 23,2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/497928504

Tuesday, Sept 24, 2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/374124985

Wednesday, Sept 25, 2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/497928504

IF you read this past any of the dates and want more details contact me at http://facebook.com/mlmblonde


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When To Send a Second Greeting Card to Your Customer

If you are using postcard or greeting card marketing as part of your marketing mix, and a little new to this relationship building technique, you may have a few questions about what and when to send cards.

As we talked earlier, your first card sent should either be a thank you card Holiday Deerright after you acquire the customer and deliver the product or service, or if you are looking to revive a list, then it should be a card that is simply touching base and reacquaint, no sales pitch at all.

Now, when  and what do you send in your second card?  The second cards should go out within 4-6 weeks.  There are a couple exceptions to sending a card sooner.  These exceptions are if you have their birthday on file or if there is a holiday coming up.  In those two cases you will send them a card for those occasions.  However, common sense will tell you that if you are just getting re-acquainted with your customers, do not send a card, then have to send a holiday card only a few later.  Try to make that holiday or occasion card, your first “re-acquaintance” touch.

Regardless of if you send it two weeks from the first card, or  6 weeks, your content in your second card should d be no sales, or very soft sales.  If it is a  birthday card, you might include a gift card depending on the value of the customer and service they purchased, or you might simply wish them a happy birthday and leave it at that.  Leaving your next card to have a soft sales message in it.

The same idea applies if it is a holiday or occasion card going out.  However, it is fine, if the card is going out 4-6 weeks later, to have a soft offer if applicable.  It could be that you are sending them an announcement of a special offer you give past customers for that particular holiday.  It might be an invitation to an open house and if they come they get $25 towards any purchase. There are many options here.  The key is to make sure that you are not going straight into a hard sell to them.

Another idea for the second card, and this depends on the holiday and or the type of business you are in, is to give some sort of cool recipe.  It can be food, drink, or even a crafty type recipe.  Again these are ideas, you have to pick what works for your situation.

Get Customers Interacting on Facebook

Facebook for CustomersIn you second card, ALWAYS, invite them to join you on Facebook or any of your social media sites.  This helps you take interaction to the next level.  You can do this with a QR code as well as a direct written out link.

Be creative on your cards, but make sure they are not offensive and that you are not coming off pushy to your customers.  Your later cards will work a little more on the sales, but for the most part the whole idea of greeting card marketing is to build relationships and keep in touch at a level higher than email or digital means!


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What is Relationship Marketing?

Simply put, relationship marketing puts the word custom back in customer.   It seems pretty simple , right? It seems to be a no brainer, but relationship marketing relatively rare in  business and marketing circles.  The focus now is on attracting customers rather than keeping them – a term referred to as offensive marketing.  It is absolutely crazy that businesses no longer have a focus of keeping existing customers, or even a balance between generating new customers and keeping current ones. Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960’s, emerging in the 80’s to become a system that places emphasis on building longer term relationships with  customers rather than simply a single transaction.  This marketing philosophy means that you understand the customer’s needs as they change and go through their buying life cycle.  Put another way, offering a range of products/services, as your customers need change and they actually need those products or services.

Why is focusing on your existing customers be more profitable?  Many reasons. If you’re constantly spending money and resources to land new clients, you aren’t paying attention to your loyal customers – the ones who are keeping you in business now.  This means you are losing out on their business, and the referrals they can send your way.

This is called churn and burn, or the customers who won’t come back to you if you alienate them.  Another term for trying to keep customers and increase their loyalty is called defensive marketing. Customers who have already bought something from you are your bread and butter, your key to continued profitability. Bottom line?  You NEED them and can’t afford to lose them.  They are your assets.  And you value assets and treat them accordingly. Customer loyalty is worth A LOT of  money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one.

The key here is to pay attention to your current customers, use greeting cards, post cards, Facebook updates, and more to do this.  It needs to be a mix of ALL of The Above, not just  FB, email , or something free.  Take the time to drop a card in the mail a few times a year.  You can do this very inexpensive, and it will get opened, and the results are fabulous.  I have many articles on using greeting cards to build your relationship marketing strategy and new business referrals.  Read them.  Implement them!


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What Should Be In the First Card You Send a Customer

While sending greeting cards is a super effective way to build relationships with your customers and make it easier to get referrals and repeat sales, it needs to be done correctly.  Your customers will know right away if you are not sincere in your communications with them.  Basically, this means treat them like the individual that they are and not like a number in your database.

So, what should be in the very first card you send your customer?  If you are just starting greeting card and relationship marketing, and already have a database of customers, your first card to them will be different than a card to a new customer.  For new customers,  the obvious first card should be a “thank you card”  letting them know that you appreciate their business.  What’s important in this card is that you or the sales person who handled the customer, put a personal note in the thank you card.  This does not have to be long, it can just be a line or two that is personal to the relationship with that customer.

For example, if they mentioned a vacation, something about their pet, and event their child was doing, or explained the story behind why they needed your  product or service,  make a quick mention such as

“Dear Crissy, I just wanted to drop a quick note and let you know hoe much I appreciate your business.  We could not be in business without the support of great customers like you.  I hope John had a great Tournament this weekend!  If you have any problems or questions with your widget, please let me know right away.  Sincerely, Steve”

It is this kind of personalization that builds a relationship and it also sets the stage for you to be able to send additional cards over time to ask for referrals, off discounts, inform of new items, etc.

If you already have customers that you have not started relationship marketing with, your first card will be a little different.  Your message will depend on how long it has been since they did business with you and when you last had contact.  In most cases if it is under three months, you can still do a thank you card/follow up card where you thank them for their business and ask to see if they have any questions or comments on the product or service you provided.

If you have not had contact for 6 months or more, the best way to start working with past customers via greeting cards, is to use one of the holidays to simply send them a holiday greeting card to re-establish your relationships.

It is not rocket science, put yourself in the place of your customers and think about what you would or would not want to hear, and remember no one wants to be sold or feel like they are being sold every time they see your name.  They want to feel like they mean something to you and you genuinely care, so make you message convey those feelings!


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