Archive for December, 2013

Basics of SEO

If you are already running an Internet marketing campaign or are looking into expanding your marketing online, one traffic source you cannot afford to overlook or ignore on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but is not simple and is often too confusing for most business owners who are not SEO experts, to grasp and implement profitably. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect in many cases

So here is a little background on SEO

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Google truly wants  and tries to give their customers (searchers) what they want.  In order to take advantage and get ranked, you need to structure your site and content with as much optimization as possible. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. So if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings.  Because of the complexity of SEO, and it being an expertise of its own, the easiest way to optimize your website is to hire a SEO specialist to do the work for you.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include:

  • Keyword density
  • META tags
  • Titles
  • Inbound links
  • Website traffic and content
  • Video, and more

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

 META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to increase your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copy-writing services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.

VERY IMPORTANT

With all of this said, SEO is not for everyone, especially if you are just starting out.  It is important for you to understand the basics and to optimize your site the best that you can as you add content.  However,  in many cases, paid search or PPC is much more effective starting out and for figuring out what keywords are important to rank for.

NEVER EVER attempt SEO paid or on your own, until you have first ran PPC campaigns to know what keywords will make you money!  You might spend hundreds or thousands of dollars and months of time trying to get to #1 for a keyword you think is important, only to find out that no one clicks on it, or if they do, they are not in the buying mindset.  Or maybe your site does not convert.  It is much wiser to risk a couple hours of ad words setup and a few hundred dollars to find this out, then months and thousands of dollars.  So  ALWAYS, run PPC and know what keywords make you money before trying to rank for them!


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How to Use Relationship Marketing in Your MLM

I wrote another article about general relationship marketing for any business.  Here is an excerpt of the definition of relationship marketing and the article:

“What Is Relationship Marketing?”

Simply put, relationship marketing puts the word custom back in customer.  Thanking Customers With Greeting Cards It seems pretty simple , right? It seems to be a no brainer, but relationship marketing relatively rare in  business and marketing circles.  The focus now is on attracting customers rather than keeping them – a term referred to as offensive marketing.  It is absolutely crazy that businesses no longer have a focus of keeping existing customers, or even a balance between generating new customers and keeping current ones. Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960’s, emerging in the 80’s to become a system that places emphasis on building longer term relationships with  customers rather than simply a single transaction.  This marketing philosophy means that you understand the customer’s needs as they change and go through their buying life cycle.  Put another way, offering a range of products/services, as your customers need change and they actually need those products or services.

You can read the complete article here.

So how do you apply this in your MLM with your downline?

Some people might think that once you have signed up a new downline member your job is done.  We all know that is not true. But, maybe you help them get started, they have a couple sign ups and then you are done, right?

Absolutely not!

Whether your new team members take off fast or get cold feet and stand still, you need to continue to “market” to them.  Yes, even AFTER they have joined.  You do this by continuing to build a relationship through FB, email, newsletters, and most importantly, physical greeting cards to check in on them, encourage them, wish them a happy birthday, send condolences as needed, and more.

By utilizing greeting cards in your relationship marketing with your downline, you will keep them engaged, and eventually your sleepers may “wake up” and become incredible producers where you once thought they were dormant or not going to contribute.  More importantly, you are showing care and concern form them as a person, not just a business associate or potential income, and this type of attitude of caring and concern will make you more successful personally and business wise in the long run.  Click here to send a card to someone in your organization right now!


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Share This With Those You Care About

NOW HEAR THIS…NOT ALL THIEVES ARE STUPID!!

Stay Safe. Keep your family & Friends safe too. Share this with those you care about.

1. Some people left their car in the long-term parking at San Jose while away, and someone broke into the car. Using the information on the car’s registration in the glove compartment, they drove the car to the people’s home in Pebble Beach and robbed it. So I guess if we are going to leave the car in long-term parking, we should NOT leave the registration/insurance cards in it, nor your remote garage door opener. This gives us something to think about with all our new electronic technology.

2. GPS.
Someone had their car broken into while they were at a football game. Their car was parked on the green which was adjacent to the football stadium and specially allotted to football fans. Things stolen from the car included a garage door remote control, some money and aGPS which had been prominently mounted on the dashboard. When the victims got home, they found that their house had been ransacked and just about everything worth anything had been stolen. The thieves had used the GPS to guide them to the house. They then used the garage remote control to open the garage door and gain entry to the house. The thieves knew the owners were at the football game, they knew what time the game was scheduled to finish and so they knew how much time they had to clean out the house. It would appear that they had brought a truck to empty the house of its contents.

Something to consider if you have a GPS – don’t put your home address in it… Put a nearby address (like a store or gas station) so you can still find your way home if you need to, but no one else would know where you live if your GPS were stolen.

3. CELL PHONES

I never thought of this…….

This lady has now changed her habit of how she lists her names on her cell phone after her handbag was stolen. Her handbag, which contained her cell phone, credit card, wallet, etc., was stolen. 20 minutes later when she called her hubby, from a pay phone telling him what had happened, hubby says ‘I received your text asking about our Pin number and I’ve replied a little while ago.’ When they rushed down to the bank, the bank staff told them all the money was already withdrawn. The thief had actually used the stolen cell phone to text ‘hubby’ in the contact list and got hold of the pin number. Within 20 minutes he had withdrawn all the money from their bank account.

Moral of the lesson:

a. Do not disclose the relationship between you and the people in your contact list. Avoid using names like Home, Honey, Hubby, Sweetheart, Dad, Mom, etc….

b. And very importantly, when sensitive info is being asked through texts, CONFIRM by calling back.

c. Also, when you’re being texted by friends or family to meet them somewhere, be sure to call back to confirm that the message came from them. If you don’t reach them, be very careful about going places to meet ‘family and friends’ who text you.

*PLEASE PASS THIS ON

* I never thought about the above!

As of now, I no longer have ‘home’ listed on my cell phone.

Even if this does not pertain to you….Pass it on to your family and friends.


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