Archive for October, 2013

Giving Thanks and Showing Gratitude on Thanksgiving

As the hot summer cools and turns to fall, along with the turning of the leaves and apple and pumpkin season, comes one of the most important holidays of all. Thanksgiving!    Thanksgiving is not just about tons of good food and all day watching football.  It is not just about getting together with family or friends and eating until you can hardly move.  It is about truly giving thanks for all of the blessings in your life.

Thanksgiving is about gratitude and about letting those who you are thankful for know it.  It is a time to reflect on all the good you have in your life, even if you are also struggling with  heavy burdens or sadness.  Finding even the smallest things to be thankful for can start to change your life for the better.

So what should you be doing this Thanksgiving to truly show your gratitude for the important things in life?  Start by humbling yourself and actually sitting down and making a list of all the things you are thankful for.  It does not matter how big or small they are.  Really think.  Are you thankful for your children, your spouse, a new job, not losing your job, your pets,  the flowers in your garden, your best friend, and the list goes on.  Really write them all down, don’t even thing about it. Just write.  And be sure to include all the people you are thankful for. As a matter of fact, it is good, for the next year, to start a list and add to it through out the year.  Every time someone does something nice that you are grateful for, write it down.

One you have your list, look at all the people on that list.  Think about how it will make them feel to get a phone call or even better a call and a greeting card in the mail from you, telling them how thankful you are for having them in your life.  How do you feel when someone sends you a real card, that you can touch and feel, put on your counter or mantel?  How does it feel to know that someone appreciates you or something you did for them?  Pretty good I am sure!  This is why you want to let people that mean something to you, know it!

It is so simple, all you have to do is go to the store and pick out a nice thanksgiving card, write a short note and put it in the mail.  Those few minutes of time, will make somebody’s day, week, or more.   What is better, is that you can even do this online, but still send them a real card by postal service. This makes it super easy to do by simply choosing a nice Thanksgiving day card, typing in your message, even uploading some pictures if you like, and then paying about $1 or so per card plus postage, and clicking send.  And the next business day your card will be custom printed, stamped, and mailed out to let that person know how thankful you are for them.

Don’t wait, send a thanksgiving card today, choose from hundreds online, and show your gratitude for those who mean something in your life!


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Sending Birthday Cards to Customers

One of the best relationship builders you can do is to acknowledge your customer’s birthday.  And you know what, not by email or ecard, but by a good old fashion greeting card! It takes a little bit more effort, but that extra effort will make them feel that you genuinely care about them and it will help build a nice relationship with them which will help grow your business.cards--birthday

You can go pick out a card from a drug store or card store in your local area, or you can use an online service where you securely store your signature and customer database, so that you can login, choose, and personalize a card whenever you need to send one.   What you DO NOT want to do, is to order a bunch of boring or overly “corporate” bulk cards, and simply sign them and pop them in the mail with no message to your customer.  This is a turn off and will not build the relationship you desire.

Now, one of the best ways to turn a birthday card to your customer into repeat sales or an ever more enhanced relationship, is to include a little offer in the card.  The offer will depend on your business but  some offers might include:

  • A free inspection of some sort
  • A significant discount if they visit on their birthday
  • A free dessert
  • A cool free t-shirt (yea it might cost you $10, but getting them to your place, and then to advertise for you for free is a pretty good investment!)
  • Some other applicable free item or accessory.

Depending on your business and the price points of the services or products you offer, you may even include a gift card of some sort.  For example, if they just purchased a $5000 A/C unit in the last few months, a $25 of $50 restaurant card is probably not a bad move on your part.  I promise it will come back to you 10 fold in referrals and extra business.

When to send the birthday card?

One note, be sure to send the birthday card about a week out of their birthday if it has some type of dated offer in it.  If it is just the card, then send it out to arrive within two days before or on their birthday.  Believe me, it is worth taking the time to know your customer’s birthday’s and be sure to send them a personalized card!


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