Archive for September, 2013

Don’t Assume

Never ASSUME! I’ve heard all my life when you assume, it meant “you make an ass of you and me”. Hope that’s not offensive but it’s true.

A good example happened just last week. We are doing our homework and checking into a product for our home. When the salesman came out, he measured and showed the product, avoiding costs in his discussion. He also started saying if you like this, you can finance at ZERO interest for 18 months.

In my mind that meant it must be pricey, however, price to me was not important. What was important is did I WANT and NEED this product and what were people saying. I was doing my due diligence and checking out the product, companies as well as references. I also wanted to see other locations that used this exact product as to how it held up.

Meanwhile, I think the salesman was concerned over the price when I wasn’t. It ended up being $16-20K for the product. My husband likes it but I’m just not 100% sold. I want to see examples and live places that have it and do background checks.

It’s not even been a week, and the salesman has called almost every day and still not been able to furnish me with local jobs to look at. I’m sure he’s thinking PRICE, I’m thinking is the quality there, and is it worth it. If I was completely sold, I’d order it.

He called again today, and said don’t worry you can “Finance” it DUH. He doesn’t get it. Price is not an object. He’s not listening or furnishing me with what I need or want. I’m not convinced I want the product. I’m doing my homework.

A better use of his time would have been to follow up with a nice thank you card. Find some local jobs I could see without driving to other cities. His company has been in business for 20 years he says and they do business all over Florida yet the closest place he seems to have to show me is about an hour or more drive. That makes me wonder.

I want to see jobs done and how they held up, References he furnished were all letters or emails sent in (but no phone numbers or emails to contact the reference).

So it’s NOT about price, it’s I DON’T Get it. I’m not convinced. It’s no different in Send Out Cards. You can’t say the wrong thing to the right person. If a person does NOT get it, it doesn’t matter what you say.

Don’t assume you know what they want. Never try to drag and convince someone. That’s NOT your job. If they love what you offer or see the vision, they will buy it. IF they don’t get it, Nothing you say will change their mind and it will wear you out.

If a person tells you they can’t afford your product or don’t have any money right now, you’re probably talking to the wrong people. People are out there looking. Just move on and find the ones that are looking for what you have. Never over sell or try to drag someone into your business. If you do it will wear you out.


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Get Paid To Be Nice

If you would like to learn how you can get paid to be nice, tune in to one of the following webinars:

Monday, September 23,2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/497928504

Tuesday, Sept 24, 2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/374124985

Wednesday, Sept 25, 2013 at 9 PM EST, 8 PM CST, 7 PM MST, or 6 PM PST
https://www1.gotomeeting.com/register/497928504

IF you read this past any of the dates and want more details contact me at http://facebook.com/mlmblonde


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Using a Blog for Instant Internet Presence

If you are just starting your business but  don’t yet have your own business website (non replicated), you can get one that is free, easy to maintain, and can be set up in about thirty minutes, and that is personal to your personality and goals.  Even thought your business opportunity or network marketing company might give you a replicated site, you still need your own personal site that you can control content so that  you can show prospects and customers who you are and tailor your message to them, and then drive them to an ecommerce site to order or sign up.  How can you do this in 30 minutes or less? With a free blog!

Exactly what is a blog? The word is short for “web log”, and refers to a website that is set up like an online journal: you can “post” to your blog as often as you want.   You can add pictures, video, mp3, and graphics to your posts. Blogs are one of the most interactive media forms available online and with the comments feature, visitors can leave notes on your blog to let you know what they like or dislike about your products or services, and what they would like to see in the future. (you can control and monitor comments, and I recommend that you do!)

Blogs are not used only for business. In fact, there are millions of personal blogs that Internet users have created just to connect with other like-minded souls. The popularity of blogs has spawned a whole new subsection of the Internet that is commonly called the “blogosphere” and involves bloggers (people who blog) linking to other blogs, reading and commenting regularly on other blogs, and enjoying many visitors and commenters in return.

You can also use blogs effectively as a free business website. The most popular blog software online is provided by a company called Blogger, which is owned by search engine giant Google. To get started right now setting up your free Blogger website:

  • Go to www.blogger.com
  • Click on the orange “Create Your Blog Now” link near the bottom of the page.
  • Enter the requested information. You will be asked to select a user name, password, display name, and a valid e-mail address. Choose your display name with care, as it will often be the first thing Internet users see. Your display name will be included at the end of every post you make.
  • Click on “Continue”
  • Enter a title and an address for your blog. The title of your blog can be your company name, or some creative variation of the products or services you provide. The address, or URL, should be something that is easy for people to remember and type in. The URL for your blog will be http://youraddress.blogspot.com.
  • Select a template design for your blog. Blogger provides a variety of different blog styles, and you can change your template at any time down the road.
  • Click on “Continue”

That’s all there is to it! Your now in business with a new blog and it is now set up and ready to use.

 


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What is Content Marketing

Content marketing is simply using good quality content that is useful and of interest to your prospective customer or opportunity seeker, to get their google-seoattention, inform them, and ideally send them to your site or phone number for more information or to buy.  The advantages to content marketing, is other than time creating it, is free or low cost, and you can add your own personality and style to start building your brand online.

If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer. Well written  and thought out content can be instrumental in selling your products and services to your potential customers. Finally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings.

The quality of the content on your website is  important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, does not hold the visitors attention and does not promote your products and services well visitors are likely to exit your website without making a purchase. This does not mean that you have to be a Pulitzer Prize winner.  If you are passionate and knowledgeable about your product, service, or opportunity, there is no one better qualified to write about it!

However there is a couple instances where you may want to hire a writer.  One, if you need more content than you can personally produce, and two, if you need sales copy.

Well written sales copy should  be persuasive and  compel visitors to the website to purchase the products or services offered on the website.  Sales copy is different then content that is simply to inform, teach, or build relationships, and it is not a strength of many people, so this is an area that you will most likely hire someone to write for you. This is important especially if the main purpose of the website is to sell the products or services. The sales copy should accurately describe the products or services offered, stress the importance of these products and services and compel the visitor to make a purchase. All of this should be done without appearing to be blatantly advertising the products and services. Writing this type of copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

Finally, content marketing is not limited to just your site.  Publish your content on blog sites, social media sites, article directories and more.  This helps you get more targeted search traffic back to your website, and ideally more conversions!


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Blondes Love Football

A guy took his blonde girlfriend to her first football game. They had great seats right behind their team’s bench. Of course, blondes love football.After the game, he asked her how she liked it.

“Oh, I really liked it,” she replied, “especially the tight pants and all the big muscles, but I just couldn’t understand why they were killing each other over 25 cents.”

Dumbfounded, her boyfriend asked, “What do you mean?”

“Well, they flipped a coin, one team got it and then for the rest of the game, all they kept screaming was…

‘Get the quarterback! Get the quarterback!’

I’m like…Helloooooo? It’s only 25 cents!!!!”


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When To Send a Second Greeting Card to Your Customer

If you are using postcard or greeting card marketing as part of your marketing mix, and a little new to this relationship building technique, you may have a few questions about what and when to send cards.

As we talked earlier, your first card sent should either be a thank you card Holiday Deerright after you acquire the customer and deliver the product or service, or if you are looking to revive a list, then it should be a card that is simply touching base and reacquaint, no sales pitch at all.

Now, when  and what do you send in your second card?  The second cards should go out within 4-6 weeks.  There are a couple exceptions to sending a card sooner.  These exceptions are if you have their birthday on file or if there is a holiday coming up.  In those two cases you will send them a card for those occasions.  However, common sense will tell you that if you are just getting re-acquainted with your customers, do not send a card, then have to send a holiday card only a few later.  Try to make that holiday or occasion card, your first “re-acquaintance” touch.

Regardless of if you send it two weeks from the first card, or  6 weeks, your content in your second card should d be no sales, or very soft sales.  If it is a  birthday card, you might include a gift card depending on the value of the customer and service they purchased, or you might simply wish them a happy birthday and leave it at that.  Leaving your next card to have a soft sales message in it.

The same idea applies if it is a holiday or occasion card going out.  However, it is fine, if the card is going out 4-6 weeks later, to have a soft offer if applicable.  It could be that you are sending them an announcement of a special offer you give past customers for that particular holiday.  It might be an invitation to an open house and if they come they get $25 towards any purchase. There are many options here.  The key is to make sure that you are not going straight into a hard sell to them.

Another idea for the second card, and this depends on the holiday and or the type of business you are in, is to give some sort of cool recipe.  It can be food, drink, or even a crafty type recipe.  Again these are ideas, you have to pick what works for your situation.

Get Customers Interacting on Facebook

Facebook for CustomersIn you second card, ALWAYS, invite them to join you on Facebook or any of your social media sites.  This helps you take interaction to the next level.  You can do this with a QR code as well as a direct written out link.

Be creative on your cards, but make sure they are not offensive and that you are not coming off pushy to your customers.  Your later cards will work a little more on the sales, but for the most part the whole idea of greeting card marketing is to build relationships and keep in touch at a level higher than email or digital means!


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