When that time of year rolls around, and you see all the holiday gift catalogs hitting your desk or emails hitting your in box, you know its time to plan and send out greeting cards to your customers. While some people are now advising companies not to send Christmas cards because there is too much going on and their message gets lost in the shuffle, that is the wrong way to think. However, there are some innovative tips that will help you build better relationships when you send holiday cars out this year.
What are they?
Personalize the card!
Custom Holiday Cards
Even if you get custom cards printed, you still need to write a brief message if you know something about that customer, even if it is only a couple sentences, and you NEED to SIGN the card. Printed Business Names do not cut it! Now, you can use printed signatures, and you can have your business information below your signature, but the card needs to be personalizes to have maximum effect. This might sound time consuming, but at the end of this brief article, I am going to show you how to do this very easily, right from your computer, and achieve a lot more results from your cards than every before!
DO NOT SELL
You are not sending a card to sell your customers. You are sending the Christmas greeting card to build relationship and let them know they matter to you. This is important. Yes, it is okay to have your business information, subtly in the card, but do not sell them. You can also have a discount offer or offer them a free gift if they drop in your location or call between a certain time frame. However it needs to be legit and sincere, not a ploy.
Consider TWO Holiday Greeting Cards
Yes, consider sending two cards this season. Send one that will get there in time for Christmas, and then send another card either for thanks giving, a giving thanks card, thanking them for being your customer, or a New Years Card, wishing them a prosperous new year. Be sure to include your contact information below your personalize signature.
Consider Sending a Gift
Depending on how large your list is, consider sending a nice gift to your customers or associates. If your list is so large that it is not
Send a Gift!
feasible to so this financially, then choose your top three, five, or ten customers or associates, and send them a gift along with your card. This is also easy to do online, and ads a special touch that will make sure you are noticed and build your relationship with the recipient.
Send a Photo Card
If you have a business where your clients or associates often come in contact with you or many of your staff, then consider taking a group picture of your employees, and possibly their families, and use this as a custom card to your customers. Have all the employees sign the card if possible, and perhaps have them write a little greeting. This is not hard, have them all sign a piece of card stock paper, then scan it to turn it into a graphic, and have it printed in your cards so that they don’t have to sign all the cards individually if there are a large amount of Christmas cards to be sent out.
Okay, above you have five great tips on how to get the most out of the Christmas Cards your customers. Now, how do you make it easier, especially if you have hundreds of cards to send?
First, check out this article on how to make you Business Christmas Card list. Then, go to http://greetingcardlady.com and send a custom card to someone, anyone, right now! It will only take about 3 minutes. Once you see how easy it is to create a card and send it, then you can talk to your account manager, or just sign up, create your card, and then upload your contact list and click send. You can send 10 or 1,000 cards all at one time! These are real cards that will be printed, stuffed, stamped, addressed, and mailed.
This system will allow you to ad custom photos, or use a stock holiday card. It will also allow you to insert your personal signature, and if you wish to customize the message to the recipient. If you have hundreds of holiday cards to send, then you can simply type in a message that will look like your handwriting, and the system will then use your contact list to merge the fields and send the cards out personalized to each recipient, but all in one click for you!
Finally, if you have some clients, partners, or associates that you would like to send a nice gift too, you can also attach anything from nice watches to gourmet goodies to your card, and have it send in a nice gift box right to your customers address!
Take the stress out of sending cards today. Click here.